Reflective Summary for Topic 2


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After reading my classmate’s post, it was interesting to know that there is a mix reviews on creating one or more online identities. Some people feel that creating more online identities me
ans it is being dishonest online as you are creating different identity about yourself.

I also understand another concern of people creating multiple online identities is the possibility of people abusing it. For example, people creating fake accounts to carry out fraud and cyberbullying.  I actually saw many cases whereby people creating fakes accounts so that they can post negative comments on other people’s profile or statuses or those who create fake accounts so that they can harasses other people online.

Hence, I actually agreed on the points that Ryan and Pearlyn brought up in their post. For Ryan, he mentioned that even if people were to create multiple online identities, people should also be professional even in a personal context and I feel that it is something people should take note. Even though it is for personal use and it will be more informal, people should also beware of what they post and be civilised in their comments and behaviour online.

Pearlyn also mentioned in her post that it actually much depends on how the person is using their online identity. If creating more than one online identity meaning they can abuse it and creating nuisance online then may be encouraging people to create multiple online identities may not be a good idea.

In conclusion, I feel that people should take responsibility in the way they behave online. Every ways has it pros and cons. If everyone plays their part in making civilised action online then it would not be a problem for people to create multiple online identities and creates concerns about people abusing it.

(298 words)



Yes or No to Multiple Online Identities?


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Before we discuss on the advantage and disadvantage of having more than one online identity, let me tell you what online identity is. Online identity is a collective of characteristics infer based on your digital footprint. For example, Zalora will make judgement on your characteristics and form an online identity for you based on the items you buy or browse. Every website you visit will create an online identity based on the action that you made and this collectivity of the different online identity also called the partial identity form up together as your online identity.

One advantage of why people choose to have more than one online identity is to get a better control in what information is being released onto the web. Nowadays, people are using online applications for buying of clothes, daily necessities and even bank transfer which people like the marketers and theft started to see the opportunity which lead to cases like identity theft getting access of bank account and misused it for their own benefit and marketers buying sets of consumer data from web owner to analyze it and implement strategies to reach out to their target segments. From my experience online, I’ve actually observe more and more university and WordPress advertisement appearing on media like Youtube and Facebook. Therefore, it is important to start protecting the security of our data by creating multiple online identities for different purposes. For example, for this module, I’ve created Twitter and WordPress using my school email so as to separate my online identity from my personal and academic and this help me to better manage my image for academic purposes.

However, the disadvantage of having many online identities is the need to put in a lot of effort in maintaining every identity and make sure that the right information is being posted to different identity. For example, accidentally using the professional account to post something unethical is something that should be avoided. As a marketer, the disadvantage will be the increase in difficulties in analyzing online human behavior as it will be hard for them to analyze and predict the actual characteristic of a person.

In conclusion, creating and managing multiple identities can be one of the skills that people should adopt to keep their privacy intact. It is important to have a clear idea on how we want to shape our image online and our responsibility in securing our own data from leaking out.

(402 words)

Here is one video that I find it useful in understanding how people track and analyze our behavior online. Hope you find it useful too!


Krotoski, A. (2012). Online identity: is authenticity or anonymity more important?. the Guardian. Retrieved 3 November 2015, from

Henry, A. (2015). Should I Keep My Personal and Professional Identities Completely Separate Online?. Lifehacker. Retrieved 3 November 2015, from,. (2015). Online Identity Overview | Internet Society. Retrieved 3 November 2015, from,. (2015). Protecting Your Privacy | Internet Society. Retrieved 3 November 2015, from,. (2015). Protecting Your Identity | Internet Society. Retrieved 3 November 2015, from

Reflective Summary on Topic 1

After reading all the posts, I’m glad that I’m on track with the concept of this topic. It has given me great insight and inspires me to think further on the good and bad about digital “resident” and “visitor”.

I’ve seen people saying they wanted to move themselves toward being a digital “resident” which gives me an impression that digital “resident” is better than digital “visitor” because they are more active in creating their online profile and network. There are cases which people are blinded by the success in creating a prominent digital image that they are affecting others and maybe even themselves like cyber bullying which can turn out to be an ugly situation. On the other hand, if people are toward the “visitor” approach, they are missing out using this social platform as a tool to help strengthen their relationship with others and keeping up with the trend?

Hence, after reflecting on issue like this, I’ve come into the conclusion that it is up to me to find a balance on both. Being a visitor, I have to be good in analysing and knowing the right way to use the information and as a resident, I can make use of the social platform to help me in my private and work life but it is important that I would not abuse the functionality of the tools.

In conclusion, the concept of digital “visitor” and “resident” helps me to be more aware of how I use the internet as well as a better understanding of the people’s behaviour in using the internet. I also feel that there can be more in-depth information like the implication of being the extreme end of both approach as well as the limitation of this concept.

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Who are you in the virtual world? Digital Visitors,Residents or maybe even both?

I find the concept of digital “visitors” and “residents” very interesting after reading a few articles on it. It got me thinking of who I am when I’m on the web.

First of all, let me give a explanation of the concept behind digital “visitors” and “resident”.This concept is actually derived from the Prensky’s typologies on digital natives and immigrants.For Prensky’s typologies is very much based on how web savvy a person is based on their age.People that born with technology in their life which is the digital native are much more savvy as compared to those digital immigrants which they just started learning this new way of  finding information and interacting with others.

Once the concept is out, it causes much critique on the validity of this concept. People feels that older people can be technical as compared to those that are younger so a new approach of this theory is created which is the concept of digital “visitors” and “resident”.

Digital visitors is perceived as those that has a goal in mind when going onto the web. For example,their purpose is to find information about nice restaurants to visit in their area. Once they got the information they need, they will log off from the internet.There are not much interaction with others and no online identity being created in the process.

For digital resident, they are a lot more active in creating an online identity as well as more kin to interact and express their feeling with others. They treat the different social media platform as a space for them to network and establish their own image through posting of images and status.

However,the interesting part is that people are not being label as only digital visitor or residents as they can be both based on their objective in visiting the web.Take me for example,I can take the visitor approach when I am searching for valid information for my report and once I got the information I needed,I’ll log off from the web.I can take a resident approach for my private life where I’ll post pictures on Instagram about things that I like and comment on post about topics that interest me.

In conclusion,the concept of digital visitor and resident is based on how people portray themselves online.Both approaches can be efficient or inefficient based on the way how people use the web.

(396 words)


(@daveowhite), D. (2015). TALL blog » Blog Archive » Not ‘Natives’ & ‘Immigrants’ but ‘Visitors’ & ‘Residents’. Retrieved 30 October 2015, from

First Monday,. (2015). Visitors and Residents: A new typology for online engagement. Retrieved 30 October 2015, from,%20Aslib%20Proceedings%202009.pdf

Digital – Learning – Culture,. (2014). Visitors & Residents. Retrieved 30 October 2015, from

Self-Test on Digital Literacy


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Below is a self-test on how experience I am in digital literacy. (1 being no experience and 5 being very experience)

Some may not know much about what digital literacy is. It is having the ability to utilize valid and reliable information from the internet or any other sources of online information to facilitate in your work.

Nowadays, digital technologies is very much involved in our daily life and with the rapid growth of technologies, it is important for people to understand the appropriate and responsible ways in handling and creating online information.

Self Test 

  1. Accessing, managing and evaluating online information (Rating : 3)
    • Being a student, having the ability to search and evaluate reliable and valid information is a must to have. However, there are many cases in which people are creating false information online. Therefore, I feel that there are still room for improvement for me to develop my skills in evaluating the credibility of information.
  2. Participating in online communities (Rating : 1)
    • So far, I have no experience participating  in any online communities. What I usually do is read up on people’s opinion about certain discussion I’m interested in.
  3. Building online networks around an area of interest (Rating : 2)
    • During my free time, I’ll usually look out for interesting travel post so I created a Facebook group with close friends in it to share information or tips about interesting places to visit
    • I’m a foodie too so I’ll post pictures of food that I cooked or I’ve eaten that is worthy for me to post on Instagram.
    • I like to be a bit private in sharing my post so I usually private my accounts and only share it with selective people which can be a weakness because the exposure is minimal.
  4. Collaborating with others (Rating : 3)
    • Collaborating with others in a sense of using internet tools to make work easier then it’s a yes. During internship and project work, google doc,hangout and Facebook is one of the few channels that is being used frequently to communicate and share information with each other. Even though I have some experience in using online tools with others but I feel that I can explore ways that can help me be use it more effectively.
  5. Creating online materials (text, audio, images, video) (Rating : 2)
    • Last time I used to blog a lot but nowadays, it’s getting lesser and lesser. For online materials like images and videos will be posting up photos and collage videos on Instagram.
  6. Managing your online identity (Rating : 2)
    • So far, the few social media channels that I have right now  is Facebook,Twitter, Instagram and Snapchat. Would like to explore Linkedin next.
  7. Managing your online privacy and security (Rating : 3)
    • I’ve mentioned earlier that I’m a bit reserve in sharing my post to everyone so almost all my social media is a private account and only sharing my post to selected people.

After doing this self-test activity, I realised that my knowledge toward digital literacy is very basic and I feel that I can explore more and do better in effectively utilizing the functionality. Hope that after this module, I’m able to improve on the way I portray myself online as well as utilizing the function effectively.

My Score for this test is 16/35.

So here you go…Try it out if you haven’t do so and feel free to drop in any comments or suggestion about this post! 🙂

About Me!

about me

Hi All! My name is Andrea Mensono, a University of Southampton student that is currently studying Bsc in Marketing at Global Singapore Institute Management (SIMGE).

This blog is created for my current module which is Living On The Web (#MANG2049). In this blog, you will get a constant update on my opinions and reflection on topics about digital literacies.

Let me tell you a little bit about me… Before getting into this degree, I’m a student in Republic Polytechnic studying Event Management. Being an event student got me interested in getting to know more about Marketing and how it can help me in the future.

During my free time, I like to watch movies and English series especially comedy,romance andddd animation like the latest INSIDE OUT!I’m a big fan of the English series “FRIENDS”. Will never get sick no matter how many times I’ve watch it.

I love to travel and wish that my next dream vacation can be Taiwan,Korea or the States!

That it for noww!

To ALL… Feel free to drop in any comments and suggestion whether it about the topic I’m discussing on the day or interesting movies and activities that I can do for my next dream vacation!