Reading my classmates’ post got me thinking if social media was really a good addition into people’s life. Most people have been so caught up in using this innovative form of communication and information sharing tool that they have forgotten about many other important things in life.
Through reading Nicole’s post, it makes me realised that people are using social media to gauge the worth of themselves. They have been so caught up in the fame that they have forgotten that they actually have a life outside the virtual world. Businesses have been making use these models and bloggers’ influencing power to get to their goals and alters viewers’ perceptions of what’s being good or bad.
For instance, there are cases whereby ladies compared themselves to the models online that they tried to starve themselves to look like them whereas the truth behind models’ good looking pictures is the technique of editing. Due to this unethical act of businesses trying to portray the perfect slim body for ladies, it causes many girls to end up suffering from anorexia or even depression as mentioned in Nicole’s post. So now, do you think having a perfect slim body is a good thing anymore?
Another lesson I learnt from Vanna’s post is about companies bashing enemies using social media.This prove to me that in order for companies to reach their goals, they do not care if their action is ethical or not and this must change because I believe that social media is not created to serve unethical purpose. Additionally, businesses are also putting themselves at risk as their reputation will be affected once the unethical action is being revealed.
With this exposure of the unethical acts of businesses, I would like to remind myself to know the balance in using social media. It is just a tool that can HELP us in life. It does not fully define us as to who we are.
What is unethical means to you? What it takes for you to be successful? Have you ever thought that what you see may not be the truth of what is being represented? What can we do to avoid unethical acts on social media?
Using social media has very much instilled in my life. Whenever there is free time or when I wanted to look out for information, my natural instinct was to browse through social media for reviews. Instagram and Blogs are very much used in Singapore and people gauge the success and reliability based on the number of viewers and followers. However, is that really the truth?
One ethical issue that I’m most particular about is the way of conduct of the businesses or person that is using the social media. As a marketer, what we look for is to understand our target audience and find the best way to reach out to them and make our businesses or product known. With the thought of success in mind, people tend to forget what is wrong and right to do. In order to succeed, there are people buying followers to prove that they are well-received by the readers and there are businesses paying well-known bloggers to write reviews that may not be the truth as to what their products have to offer.
From my previous post, I have talk about creating an authentic professional online profile helps to improve credibility to your viewers. In my opinion, authentic professional profile does not mean creating false information and post it on the web to influence readers to do a certain action like buying of products. To me, even they are being paid to do so, they should disclaim it so that viewers knows that to a certain degree the information may be further exaggerate or the bad points of the products is not being mentioned.
You can find many ways online to show you how to spot an unethical post but here is my tips to you.
1.Read up on different reviews from different bloggers. It does not matter whether they have many followers or viewers.
2.Check out whether the bloggers have the habit of putting #sponsoredpost and you know she/he is speaking the truth that it is a marketing post.
3.Cross reference with the review from the bloggers and the comments of the readers and other reviews sites to see if there is a consistent of information.
In conclusion, it is important to be honest and responsible when using social media as a channel for information. For the past few post, it is a point that I emphasize on repeatedly to be responsible in online activities. Hence, please keep in mind that no matter what you are using social media for, it is important to be smart and responsible.
Xiaxue.blogspot.sg,. (2015). Xiaxue.blogspot.com – Everyone’s reading it.. Retrieved 9 November 2015, from http://xiaxue.blogspot.sg/
Instagram,. (2015). Wendy Cheng ❄️ 下雪 🦄 Xiaxue on Instagram: “Whether you’re looking for quirky or classic footwear, Madame Flamingo has a wide variety for you to choose from! The sizes available range…”. Retrieved 9 November 2015, from https://instagram.com/p/9qStPuFvO5/?taken-by=xiaxue
I find it’s really interesting to read through some of the post on topic 3 and while reading, it got me some new ideas that I would like to share in this post.
Through Clinton’s post, I realised that sometimes people do not think strategically when establishing an online professional profile. In my previous post, I mentioned a lot about being self-aware on what you are sending out to people. However, most crucial part is whether the content you posted are being recognised by others or reached out to your intended audience. In my previous post, I mentioned about using the right platform based on the nature of your work but adding the right person into your network is also important. Having the right person in your network helps you to add in credibility in your image. For example, if I’m in the digital industry and I have Mark Zuckerberg as one of my connection, it sends a message across to my audience that I’m actually good in what I’m doing and had make some reputable connection in this industry.
Another idea that hit me when going through blog posts is the use of videos to establish an authentic online professional profile like the use of Vines and YouTube. There are many cases where people actually become more famous (I meant the good way) through videos which help to showcase their creativity and pulling in the distance between people online as the way you move and talk in the video can be seen and heard. Below are 2 videos that has attracted my attention and successfully created an online profile for themselves.
In conclusion, I really enjoyed exploring on this topic and make me realised how much I can do to expose myself to the world by building an authentic online professional profile.